Big data refers to large amounts of data that are so extensive that conventional data processing methods are not sufficient to analyze or process them efficiently. This data can be structured, unstructured or semi-structured and comes from various sources such as social media, sensors, business transactions, scientific experiments and more.
The term “big data” refers not only to the volume of data, but also to the variety and speed with which data is generated and collected. The analysis of big data can provide valuable insights that can be used to improve decision-making processes, predict trends, personalize services and products and optimize business processes.